rotorua 3200 1100 desktop

My Ride Rotorua

My Ride Rotorua has been at the forefront of the cycling industry for more than 60 years. We’re your premier destination for all things cycling in Rotorua and beyond.

Back to Store Locator

My Ride Rotorua

My Ride Rotorua has been at the forefront of the cycling industry for more than 60 years. (Formerly Frews, and Becketts, Rotorua Cycle Centre).

We are proud to say we are a locally owned Family Business, Supporting the Community. Our aim is to provide great service, with staff who are self-confessed bike fanatics with a wealth of experience.

In-Store we stock everything for biking needs featuring premium bike brands such as Scott and Avanti plus a massive range of parts and accessories including top brands Muc-Off, Giro, Bell, Maxxis, Continental, Kenda, Solo Clothing plus much, much more!

We service all makes and models of bikes in our workshop. The workshop is equipped with all necessary parts to keep you going. The accessory range in store is extensive with everything to make biking a pleasurable experience.

1111 Hinemoa Street, Rotorua 3010, New Zealand
07 348 6588

Mon 9:00AM - 5:00PM
Tues 9:00AM - 5:00PM
Wed 9:00AM - 5:00PM
Thurs 9:00AM - 5:00PM
Fri 9:00AM - 5:00PM
Sat 9:00AM - 4:00PM
Sun 10:00AM - 3:00PM

View all stores
my ride rotorua interior

Meet the Team

At My Ride Rotorua, we pride ourselves on having a passionate and knowledgeable team of cycling enthusiasts. Whether you're a seasoned rider or just getting started, our friendly experts are here to help you find the perfect bike, accessories or gear for your next adventure. Come say hello!

manager
The Boss Sam
The Boss Sam

Son of Glendyr, has been brought up with bikes all his life, having a passion for anything bikes.

manager
The Real Boss Laura
The Real Boss Laura

Wife to Sam, Mum to their 2 kids. Laura helps out in the shop and is the behind-the-scenes boss.

manager
Sales Glendyr
Sales Glendyr

Shop Mum, keeping the Boys in line with over 30 years of experience in the industry.

manager
Mechanic/Sales Dave
Mechanic/Sales Dave

More than 27 years experience in the bicycle industry, Dave loves a lively debate on all things cycling and more.

manager
Mechanic/Sales Josh
Mechanic/Sales Josh

Multiple years in the industry. He knows his bikes, From E-bikes to BMX's.

manager
Mechanic/Sales Alden
Mechanic/Sales Alden

From track building to riding and working on all types of bikes, Alden's done it!

manager
Shop Dog Link
Shop Dog Link

Just a lil' baby but good at licking people and wasting time.

Services Offered at My Ride Rotorua

spanner large

Bike Maintenance and Repair

Keep your bike in top condition with our full-service workshop. We offer everything from tune-ups to advanced mechanical repairs on all bike brands, ensuring your bike is always ready for your next adventure.
finance large v2

Finance Options

We offer a range of flexible payment solutions including Afterpay, Zip, Q card, Gem card and Finance Now so you can find the best finance option for your specific needs and preferences.
users large

Bike Fitting Service

Get a personalised bike fitting to ensure your ride is comfortable and efficient. Our experts have years of experience to adjust your bike to match your body's unique measurements.

electric large

Electric Bike Experts

Our team are experts on the latest e-bike technology and will guide you through our large range of electric bikes, helping you choose the best model for your lifestyle and riding goals.