It’s no coincidence that Bell is both the first name in speed and the first name in helmets. Born in the 1950’s California hot rod and racing scene, Bell founder Roy Richter built an entire industry anticipating the unmet needs of those with a speed-hungry disposition. And when the need-for-speed started to reveal some grim realities, Roy did something that too and Bell Helmets was born.

Throughout those years nearly every advance on the list of helmets “first” were built under Bell’s auspices. That drive to anticipate and create continues, as much a part of Bell’s ethos today as it was back in Roy’s day.

With a range of helmets in the cycling range across road helmets , mountain helmets , kid’s helmets , and recreational helmets ; making Bell synonymous with instilling confidence and enabling awesomeness, established 1954, proven ever since.

Anything Bell is designed to fulfill a specific set of needs – without frosting. The Bell aesthetic is uniquely appealing in its purpose-built utility in the same way a race car or fighter jet is designed with every aspect of its function in mind. That they are beautiful in their ultimate aesthetic is secondary. In the end we are creating an essential performance tool. We build it to use it.